REDESIGN & REBRAND:
Arab News has been the region’s biggest English language daily since 1975 but needed an ambitious digital first redesign in order to become the go-to title for news from across The Middle East and Saudi Arabia by 2020. The redesign was launched at the Arab Media Forum in Dubai in April 2018 and Won a silver award at the WAN-IFRA design awards for print innovation.
Key activity included:
360 integrated campaign across social media and print
TVC which aired on CNN, Sky News Arabia and other networks.
Launch film at Arab Media Forum
Souvenir edition and branded merchandise to distribute at launch event.