SIMON KHALIL

Arab News has been the region’s biggest English language daily since 1975 but needed an ambitious digital first redesign in order to become the go-to title for news from across The Middle East and Saudi Arabia by 2020.  The redesign was launched at the Arab Media Forum in Dubai in April 2018 and Won a silver award at the WAN-IFRA design awards for print innovation. 

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Key activity included:

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• 360 integrated campaign across social media and print  

• TVC which aired on CNN, Sky News Arabia and other networks.

• Launch film at Arab Media Forum

• Souvenir edition and branded merchandise to distribute at launch event.

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