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Lifestyle is a key component of any publishing brand.  At Arab News it takes on even more importance to balance with the hard news we publish from across the region.
We try to be playful, energetic and as innovative as possible with our features.
For our celebration of Atari, we embedded a Pac Man game, which readers could play on their desktop or smartphone. The daily Spotlight is the most design intensive page of the newspaper and I encourage the team (and myself) to have as much fun as we can with the pages. We also try and display hard news features with graphics or visual elements to make the news more accessible to a broader audience. 


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