ARAB NEWS
EN FRANÇAIS:

Arab News launched a new French language brand to engage with
audiences in France and Francophile countries across the world.

TVC's in both French and English were created. We remixed the famous
French song, La Foule by Edith Piaf with an Arabic Orchestra to give
it a regional flavour and used line animation symbolising two
different cultures coming together.

A French language website was designed. The brand was launched using a
Zoom seminar on Bastille Day. Adverts were created for digital
channels and print. A projection of the new Arab News En Français logo
was projected onto the tallest building in the world, the Burj Khalifa.

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© 2019 - 2020 by SIMON KHALIL and Victoria Shelley | Web Design

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